Creative Designer & Art Director
FLORENCIA
CRESCITELLI
Based in
LONDON

Some of the brands I collaborate with



Fashion
View
3 WEEKS
Art Direction / Brand & Campaign
Art Direction / Brand & Campaign

BEAUTY
View
2 WEEK
UX/UI Design
UX/UI Design

EXPERIENCE
View
6 MOUNTHS
Brand Identity / Campaign & Experience
Brand Identity / Campaign & Experience

CAMPAIGN
View
4 MONTHS
Campaign & Behaviour Design
Campaign & Behaviour Design

Process:
4 steps
Duration:
~ 1 month
RESEARCH
Understanding the brand, its audience and what success looks like.
25%

DIRECTION
Defining the visual direction of the project through typography, layout and image.
50%
DEVELOPMENT
Translating direction into a coherent visual system across formats.
75%
REFINEMENT
Adjusting, editing and refining until everything feels consistent and intentional.
100%



