Projects

Journal

About

Contact

Projects

Journal

About

Contact

Senior Brand Designer & Art Director

Approach

Approach

FLORENCIA

CRESCITELLI

About

I help brands create strong visuals, thoughtful websites and consistent marketing - turning ideas into cohesive, considered systems.

View Projects

View Projects

Approach

Approach

01

About

01

I help brands create strong visuals, thoughtful websites and consistent marketing - turning ideas into cohesive, considered systems.

View Projects

View Projects

Approach

Approach

Some of the brands I collaborate with

Logo of uilogos
Logo of uilogos
Logo of asgardia
Logo of asgardia
Logo of nirastate
Logo of asgardia

Projects

(5)

Case studies that walk through our approach and impact.

Projects

(5)

Case studies that walk through our approach and impact.

SOCIAL CARE

View

2 WEEKS

Brand & Experience Design

Brand & Experience Design

Fashion

View

4 WEEKS

Art Direction, Brand Identity & Campaign

Art Direction, Brand Identity & Campaign

Studio portrait of a woman in a bright blue turtleneck and white trousers standing in front of a bold red square backdrop.

BEAUTY

View

1 WEEK

UX/UI & Digital Product Design

UX/UI & Digital Product Design

Black-and-white side profile of a person with short bleached hair wearing over-ear headphones against a light background.

Branding

View

6 MONTHS

Brand & Experience Design

Brand & Experience Design

A selection of recent and challenging projects across different brands and industries

See all projects

See all projects

A selection of recent and challenging projects across different brands and industries

See all projects

See all projects

Services

(5)

Art direction, branding and digital design with a strong typographic approach.

Services

(5)

Art direction, branding and digital design with a strong typographic approach.

01

ART DIRECTION

Visual systems

Typography direction

Layout & composition

Defining the visual language of a project — from typography and layout to image direction — ensuring consistency across every touchpoint.

02

BRANDING

Brand basics

Visual system

Simple guidelines

Creating identities that are both conceptually strong and visually distinctive.

03

CAMPAIGN / VISUAL DIRECTION

Campaign assets

Landing pages

Content templates

Developing visual concepts for campaigns, editorials and brand communication

04

WEB DEVELOPMENT

Responsive build

Clean code

Fast loading

Designing digital experiences with a strong focus on structure, rhythm and typography.

05

EDITORIAL

Article layouts

Clear hierarchy

Reading rhythm

Designing printed and digital publications with attention to pacing, grids and typographic detail.

01

ART DIRECTION

Visual systems

Typography direction

Layout & composition

Defining the visual language of a project — from typography and layout to image direction — ensuring consistency across every touchpoint.

02

BRANDING

Brand basics

Visual system

Simple guidelines

Creating identities that are both conceptually strong and visually distinctive.

03

CAMPAIGN / VISUAL DIRECTION

Campaign assets

Landing pages

Content templates

Developing visual concepts for campaigns, editorials and brand communication

04

WEB DEVELOPMENT

Responsive build

Clean code

Fast loading

Designing digital experiences with a strong focus on structure, rhythm and typography.

05

EDITORIAL

Article layouts

Clear hierarchy

Reading rhythm

Designing printed and digital publications with attention to pacing, grids and typographic detail.

Flow

From idea to final outcome, each step is intentional.

Flow

From idea to final outcome, each step is intentional.

Process:

4 steps

Duration:

~ 1 month

RESEARCH

Understanding the brand, its audience and what success looks like.

25%

DIRECTION

Defining the visual direction of the project through typography, layout and image.

50%

DEVELOPMENT

Translating direction into a coherent visual system across formats.

75%

REFINEMENT

Adjusting, editing and refining until everything feels consistent and intentional.

100%

About Me

I’m a graphic designer based in London, originally from Argentina.

(04)

About Me

(04)

I’m a graphic designer based in London, originally from Argentina.

I started out in fashion and textile design, but I was always more drawn to the graphic side — illustration, typography and building visual identities. That gradually became my focus. Now I work freelance across art direction, branding and editorial. I enjoy the process, trying things out and learning as I go, always open to new ideas and experiences.

FAQ

Have some questions?

FAQ

Have some questions?

Not finding answers?

Feel free to reach out. I’m always happy to chat and figure things out together.

Get in touch

Get in touch

Do you take on small projects?

Yes — I’m open to different types of projects depending on the scope.

Can you work with an existing brand?

Yes, I can work with existing brands, whether it’s refining or building on what’s already there.

What’s your typical project timeline?

Timelines vary depending on the project, but I’ll always give a clear estimate before starting.

What happens after I reach out?

We’ll have a quick chat to understand what you’re looking for, and take it from there.

Do you offer free consultations or discovery calls?

Yes, I’m happy to have an initial call to talk through ideas and see if we’re a good fit.

Can I reach out if I’m not sure what I need yet?

Of course — that’s often the best place to start.